Smart Promotional Material - A Beautiful Brochure


Promotional material is an important component of any marketing strategy.

It reflects your business and customers will often decide whether or not they are going to use a particular business simply by looking at the company brochure.


Brochures can vary from a single-page one-color flyer right through to a full color, glossy magazine-style brochure.  It all depends on your budget and the end use that that the brochure is being produced for.  Both styles can be very effective.  One-page flyers can have a number of uses.

The type of paper that your brochure is printed on is important.  This is called the stock.  The thicker the stock the better the quality your brochure will feel.  

The cover of any brochure is the most important part.  If it doesn't inspire potential customers to either pick it up or read it then you've wasted your money.  Use pictures where possible and keep writing to a minimum.
Kwik Kar Katy, Tx - Tri-Fold Full Color Brochure

One of the most important tips we have learned from producing a lot of printed material is to always sleep on it before sending the approval to print.  Look at the artwork when you are fresh and relaxed, not at the end of a long day.  A printed mistake will last forever and, a day here or there, rarely makes that much of an impact on a deadline.

Leave yourself plenty of time to make sure that you're not under pressure when it comes to producing your promotional material.


For more information about our Brochure design and printing services, click here.



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AyFi Design Agency is located in Katy, Texas.  We are a design, marketing and advertising firm offering graphic design, web development and interactive solutions to a wide range of clients in the Houston, Texas area.

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